"Poradnik Handlowca" (The Tradesman's Advisor) is a monthly, countrywide periodical, distributed in edition 70.000 copies (April 2010, by ZKDP), free of charge. It has a strongly defined customer base and it is delivered directly to a targeted market segment of trade managers, owners and directors of markets, retail stores and FMCG industry warehouses.

Distribution of "Poradnik Handlowca" takes place in a closed circle directly to the businesses in the FMCG industry. Approximately 70% of this periodical is signed for with a delivery receipt and the other 30% is distributed in four wholesale FMCG chains covering whole country area to the retailers of this branch. The print and distribution is monitored by Związek Kontroli Dystrybucji Prasy (Press Control and Distribution Association). The distribution of "Poradnik Handlowca" achieved a positive opinion from one of the most credible law companies in Poland - "Soltysinski, Kawecki & Szlezak" (number 1 according to Magazine Forbes) day 07.09.2006. This legal privilege allows us to post information for business purposes about product information, that is legally controlled.

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