We proudly present the latest results of the sixth  edition of the trade press research: Trade Readership Monitor - November 2009 conducted by a world-known research company ACNielsen, which was commissioned by two competing Publishing Houses - BPiR  Generalczyk, publisher of 'Poradnik Handlowca' and 'Handlowiec' and Wydawnictwo Gospodarcze, publisher of 'Wiadomości Handlowe'. Our pride is even greater as our results, compared to last year's edition, improved - especially in so called 'hard parameters', namely: reach, readership and awareness, as well as in case of quality parameters - 'Magazine worth recommendation to other tradesmen'

'The sample of 1010 stores prepared on the basis of data derived from a list of retail stores conducted annually by ACNielsen is representative for the group. The interviews were conducted in all major types of shops responsible for FMCG trade and the data was weighed according to the number of stores in particular regions' - claims Maciej Przybysz, Customized Research Director ACNielsen Polska. He adds: 'Similarly to previous years, Poradnik Handlowca is a leader of research. This magazine reaches and is regularly read in already every third store in Poland, and its awareness reaches 42%. Following three titles are also very important: 'Handel', 'Wiadomości Handlowe' and 'Detal Dzisiaj', which reach respectively 28%, 23% and 22% stores'. The research was carried out on the basis of a method of direct 'face-to-face' interviews using a vignette and a logo of particular publishing houses.

In the light of such opinion prepared by a world-leading research company, ACNielsen, we can only wish you a fruitful reading of key results of TRM ACNielsen November 2009.

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The Research and The Final Report were conducted by ACNielsen Polska Sp. z o.o. in Warsaw. The Research and The Final Report are protected by copyrights of Biuro Promocji i Reklamy "Generalczyk" sp. jw. in Poznan, Media Direct Sp. Z o.o. in Warsaw. Publishing either in parts or full copies of documents, copying, distribution and making illegal use of them without an agreement of mentioned business entities will be treated as financial copyrights violation and prosecuted.

Trade Readership Monitor, November 2009 - Retail trade

Trade Readership Monitor, November 2009 - Distribution Centres & Wholesalers