TRM research description

Agenda

Research description - wholesalers

Sources of information helpful in taking decisions about purchasing for the wholesale company (N=201, those who receive trade press)

Sample structure by type of wholesaler

Trade press readership

Readership of seasonal cycle (RSC) - (N=337, all respondents)

Readership of the last editio (COW) - (N=337, all respondents)

Trade press - readership (N=337, all respondents; N=201, respondents reading trade press)

Preferences about magazines (N=210, those who receive trade press)

The reach of trade press

Reach level of magazines (N=337, all respondents)

Trade press awareness

Total magazine awareness (N=201, those who receive trade press)