"Poradnik Handlowca" was set up in October 1993 when the preliminary issue was published. Since January 1994, the magazine has been published on a regular basis and delievered directly to retailers selling groceries and household chemicals. From the very beginning, the magazine has had the form of a guide which has been in full accordance with its readers' expectations. 


"Poradnik Handlowca" has a clearly defined group of recipients which includes managing staff in chain stores as well as managers and owners of stores and retail and wholesale shops selling groceries, household chemicals and cosmetics. The publisher of "Poradnik Handlowca" is Biuro Promocji i Reklamy (Bureau of Promotion and Advertising) "Generalczyk" sp.j.